Our Story
A Skincare Journey Rooted in Honesty & Care
NueSkin began with a simple mission: to create honest, minimalist, and gentle skincare. Born from our founder's struggle with sensitive skin, it's a brand grounded in transparency, real results, and self-love.
Liana Myers
NueSkin Founder
Our Promise to You
01
Transparency in Every Drop
We list every ingredient and its true purpose, so you know exactly what touches your skin.
02
Science Meets Nature
Our minimalist formulas blend active botanicals with clinical science for healthy, glowing results.
03
Sustainable Beauty
From recyclable glass packaging to cruelty-free testing, we deeply care for the planet.
04
Gentle by Design
Thoughtfully formulated with low pH to soothe, support, and respect even the most sensitive skin.
The Faces Behind SKINN by Sasha's Kloset
Liana Myers
Founder & CEO
Dr. Sarah Kim
Head of R&D
Marcus Cole
Creative Director
Amara Johnson
Head of Sustainability